I am using a url redirection in order to get to the landing page for conversion in a multi-domain set up. What is the required format of the URL parameters to be passed to the landing page for urchin to track the conversion properly?

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Urchin must be running on the server logging traffic for the landing page. We assume you are using Urchin 5.x. Urchin tracks online campaigns using a combination of the following five marketing dimensions:

Source
Medium
Term
Content
Campaign

It is best practiced to have at least these three: Campaign, Source, and Medium. Required format would look something like this:

www.example.com/?utm_medium=RSS&utm_source=Blog&utm_campaign=spring08

Here is a resource to help you get started tagging your links properly and tracking conversions:

http://www.google.com/support/urchin45/bin/topic.py?topic=7964