What query string variables should I exclude from my profile traffic?

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Google Analytics defines a unique page hit as the path, file names and query string variables that are used to display content to a site visitor. Each unique combination of the above information is stored in the system. This can be problematic if you pass some unique information via the query string because the unique information will inaccurately increase the number of unique URLs in the system.

To eliminate this problem you can configure Google Analytics to exclude certain query string variables when calculating unique page names. This setting is fond on the Profile Settings page for a profile. You can enter a comma separated list of query string variables and Google Analytics will exclude them when calculating unique page names.

Users should exclude the Google Analytics campaign tracking variables from their profiles. Those variables are:

- gclid
- utm_source
- utm_medium
- utm_campaign
- utm_content
- utm_term