Can I use my current link tags rather than those in Google Analytics? (posted: 8/8/2008)

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Google Analytics can track five aspects of a marketing campaign:

1. Name
2. Source
3. Medium
4. Content
5. Ad Term

Each one of these characteristics is tracked using a GET variable embedded in your campaign. By default, Google Analytics names the variables as follows:
Campaign Characteristic Urchin Variable
Name utm_campaign
Source utm_source
Medium utm_medium
Content utm_content
Ad Term utm_term

If you've already got your advertising links tagged with different variables containing the same information you can configure Google Analytics to use your variable names rather than the default names specified by Google Analytics.

The names of campaign variables are set in the UTM. Just change the campaign variable names in the UTM to the names that you are currently using.

//-- UTM Campaign Tracking Settings var _uccn="utm_campaign"; // name var _ucmd="utm_medium"; // medium (cpc|cpm|link|email|organic) var _ucsr="utm_source"; // source var _uctr="utm_term"; // term/keyword var _ucct="utm_content"; // content