Google Analytics Experts

From EpikOne

Google Analytics Frequently Asked Questions

Analytics Experts invites you to utilize our Google Analytics public knowledge base. The following FAQs are provided by our Professional Services team. This knowledge base serves as an archives for actual responses to Support Tickets, Ask An Expert and contributions made on the official Google Analytics Help Group.

In the event you are unable to find the answer you are looking for, we welcome you to submit a question to Ask An Expert. For more complex issues, please consider Professional Support from Analytics Experts.

  1. Rating: +1

    Our site is a Yahoo store. Google Analytics is displaying site traffic reports, but it is not displaying e-commerce (sales) info. I believe that we followed the procedure to add tracking code to the Shopping Cart confirmation page, however we are not getting results.

  2. Rating: -1

    I am attempting to add the additional code to capture Transaction Record Details and am confused as to what exactly should be put in the [Affiliation] variable and its purpose? Also, should the [Total] variable include shipping and tax?

  3. Rating: -4

    How do I track conversions or goals with custom segmentation?

  4. How do internet cookies work?

  5. Rating: +2

    How does the __utmLinker and __utmLinkPost functions work?

  6. Rating: +5

    Will Google Analytics work on my Intranet?

  7. Rating: +1

    Can I use my current link tags rather than those in Google Analytics?

  8. When do I need to update the UTM?

  9. Rating: +0

    How can I track my RSS generated traffic?

  10. All of my reports list a single page from my website, why?

  11. Rating: +1

    Do I need utm_term in my Master Tracking Code file?

  12. Rating: +3

    Site overlay is not working, why not?

  13. Rating: +1

    Do I need to place the Google Analytics tracking code in the tags?

  14. Rating: +1

    How do I create an additional Google Analytics profile for an existing website?

  15. My AdWords and Overture links are tagged, but I do not see any data in my campaign reports?

  16. Rating: +1

    How does the UTM identify the referring site?

  17. I see lots of garbled data in my e-commerce reports. Why?

  18. What is the difference between Marketing Referring Source report and E-commerce Referring Sources report?

  19. If a visitor clicks on multiple advertising campaign links, which campaign gets "credit" for the conversion?

  20. Rating: +1

    Are the keywords in the Overall Keyword Conversion report coming from organic or paid results?

  21. Rating: +6

    Can I track banner ad clicks on my website?

  22. Rating: +3

    Information about the utmLinker and the __utma, __utmb and __utmc cookies

  23. Rating: +1

    Can I have multiple goal pages for single funnel process?

  24. Is there a way to track more than 3 levels in the Initial Navigation report?

  25. What happens when a visitor uses the Back button during a funnel process?

  26. Are the keywords in the Overall Keyword Conversion report coming from organic or paid results?

  27. What is the Google Analytics log file format?

  28. Rating: -2

    How do I use the Google Analytics e-commerce code with MIVA 5?

  29. Does Google index my Google Analytics visitation logs?

  30. How is the file-system navigation pane in the "All Navigation" report created?

  31. Why does my website, or one of my website aliases, keep showing up in my referring sources report?

  32. Rating: -1

    Does Google Analytics "purify" my e-commerce data?

  33. Why is the term "other" showing up in my reports?

  34. Is there a global case setting for Google Analytics?

  35. My site uses a third party shopping cart and sub-domains. How do I set it up?

  36. Rating: +0

    How do I import non-AdWords cost data into Google Analytics?

  37. What is the name of the filter field that has the hostname?

  38. Rating: +1

    How do I add a new CPC account to an existing profile?

  39. Are my log sources deleted when I delete a profile?

  40. What happens if the browser has cookies turned off?

  41. Rating: +3

    Where to find urchinTracker JavaScript function.

  42. Rating: +1

    Some of my test e-commerce transactions are missing from Google Analytics, why?

  43. Rating: +6

    How often is my Google Analytics data processed and how is it processed?

  44. What is the "super admin user" referenced in the Google Analytics help?

  45. What is the maximum number of funnel processes per profile?

  46. How does Google Analytics calculate $Index?

  47. What does the AdWords function {keyword} do?

  48. Do I need a funnel process to create a goal?

  49. How large is the Google Analytics internal database?

  50. Can we transfer visitation data from one Google account to another?

  51. Does Google Analytics work with OS Commerce?

  52. Rating: +1

    What should the utmz cookie contain when using AdWords auto-tagging?

  53. What query string variables should I exclude from my profile traffic?

  54. Why dont we see the AOL Browser in the browser version report?

  55. Does Google Analytics create a new log source for a duplicate profile?

  56. Missing Data from Initial Navigation Report

  57. Rating: +1

    How do I delete a profile from Google Analytics?

  58. Can I use AdWords auto-tagging to track site-targeted and vertically targeted ads?

  59. Will Google Analytics work with the Starter Edition of Google AdWords?

  60. Is there a way to retrieve a deleted profile?

  61. The statistics in Google Analytics are different from program X, why?

  62. Rating: +0

    Excluding hits from a proxy with dynamic IP address

  63. Is there a way to automate the report export process on a scheduled basis, without human intervention?

  64. How do I test filter changes?

  65. Rating: +1

    How do I track forms that submit to themselves?

  66. Tracking Pages that Submit to Themselves

  67. I can't get the Google Analytics tracking code to stay in my website. When I close the source code window and re-open it, the code is gone.

  68. I am trying to set-up e-commerce tracking and see the code, but am unclear to what level it is cut and pasting the code, or if I need to change parameters for it to actually track.

  69. I would like to create a profile with a filter that will only include traffic from visitors who visited 2 or more pages, or spent more than a minute on site. The reason is that the Visitor Loyalty reports are not enough for me. Is there a way to configure such a filter?

  70. Rating: +1

    I have created a profile which includes traffic from a single IP address (mine). The reports for this profile doesn’t show some pages regularly. The same pages are tracked on other profiles of the same web site. What could be the reasons for this error? Could it have anything to do with the cache ?

  71. Rating: -1

    Consider a funnel of 2 steps and a goal page : step 1 , step 2 , goal page A visitor enters the funnel at step 2 and leaves the funnel. The same visitor is browsing the web site (within the same session) and enters the funnel again, this time at step 1, continue to step 2 and to the goal page. How would the reports and the funnal visualization report on this visit ?

  72. I created a second profile with an include custom filter for a specific referring domain. The weird thing is that the data regard that referring site is different in terms of visitors, time on site, etc. between the two profiles (the general one and the designated one with the filter). Why the difference?

  73. Rating: +0

    Is the site overlay report an accurate way to gauge how visitors are navigating through my website?

  74. Rating: +1

    How do I set up daily reports for Google Analytics?

  75. How can I create a profile that only includes visitors who views 2 or more pages or spent a specific amount of time on the site?

  76. I am having trouble setting up goals in Google Analytics. My site has a variety of different offers, all using one contact form with a different sub-variable. I set up a goal using, but it only shows me the conversions for all of my offers combined. Is there a way to break up and see the conversion data for each sub-field, or would this require setting up hundreds of separate goals?

  77. We need assistance setting up the search query parameter for GAs new Site Search reports. We used searchdata as the query parameter but it is not tracking correctly. We made sure that the GA tracking code is also on our search pages, but still no luck.

  78. Why would we want to not count dynamic session or user identifiers as unique pages?

  79. I am trying to have Google Analytics track my WordPress blog. I have copied and pasted the code supplied from the GA website, but it does not seem to be working. I am using supplied templates for my blog. I have been using SiteMeter with no problems in a sidebar widget in the template. I did the same process with GA but it will not work.

  80. Is it possible to group certain pages together so that I can create what I call a section report? The idea being that instead of counting each product page and adding them together, we somehow set up tagging as a group.

  81. Are unique URLs for AdWords tracking similar to tagged URLs?

  82. Rating: +2

    Since _udl.pathname & udl.search functions do not exist in the new ga.js structure, what are the new functions that can be used to replace the functionality? For example (404 Error Page): urchinTracker(”/404.html?page=” + _udl.pathname + _udl.search)

  83. I want to give access to just some of my reports to an advertiser. I can set up a separate profile for them, but how do I limit the reports they can see?

  84. Why is the sum of unique visitors different when totaling uniques for smaller segments of time?

  85. Why are my goals not working?

  86. Rating: +2

    How does Google Analytics Event Tracking work?

  87. In my Top Content report I see results for /corporate/ and /Corporate/ as separate entries. This happens with a number of virtual directories I have set up. I would like to combine this data in my reports for a more accurate understanding of my website traffic. Is there any way of doing this within GA? (Posted 06/24/2008)

  88. If I apply a filter to my profile, do you know if this change will only apply to data going forward or does it filter previously gathered data? (Posted 06/24/2008)

  89. I have a very high amount of campaign traffic under the label "not set". I am wondering what this is caused by. (Posted 06/24/2008)

  90. I have been asked to implement Google Analytics for a site that is getting approximately 20,000 visits per day. Should Google Analytics be able to handle this? Are there any potential pitfalls? (Posted 06/24/2008)


  1. Is it possible to have urchin.js and ga.js tracking code in the same page, and linked to two distinct accounts? (posted: 7/18/2008)

  2. We have urchin.js GA Tracking code on all our pages, I want to track visits from Adwords on a hourly basis like the hour report in Visitor Trending. How can it be possible? (posted: 7/15/2008)

  3. Could you help me understand what happens when a visitor uses the back button during a funnel process? (posted: 7/15/2008)