Is paid search right for my business?

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Although an ‘agency’ might tell you differently paid search is not for everyone. Before embarking on a paid search campaign, regardless of the delivery platform, take a step back and examine your industry and business objectives. For example, if you want to launch a paid search campaign for flat panel televisions and be reasonably competitive you need to be prepared to spend well over $1,000 a month if not a day.

Additionally if you are managing your paid search activities in-house you need to have a dedicated on staff person who will be committed to managing and improving your paid search initiatives. Paid search campaigns when they first get rolling require a significant amount of research and work in the forefront.

If you are unsure of what marketing initiative to tackle first, whether they be ‘traditional’ or web based it never hurts to outline different scenarios. Do I have the staff to effectively create and follow up on these initiatives? Who is my target? Should I outsource or hire? What is the end goal and how can it be measured? After your analysis your may discover that forays into the Blogosphere are your best or that low and behold print advertising is working for your business.