Google Analytics Experts

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AdWords Frequently Asked Questions

Analytics Experts invites you to utilize our Google AdWords public knowledge base. The following FAQs are provided by our Professional Services team. This knowledge base serves as an archives for actual responses to Support Tickets, Ask An Expert and contributions made on the official Google AdWords Help Group.

In the event you are unable to find the answer you are looking for, we welcome you to submit a question to Ask An Expert. For more complex issues, please consider Professional Support from Analytics Experts.

  1. I am looking to use your audit and monthly consultation services. Is it possible for Google Analytics to create reports on inactive keywords and changes in Quality Score? I have thousands of keywords and never know if they have become inactive or if their Quality Score has changed. (Posted: 7/18/2008)

  2. Rating: -3

    What is Day Parting (Ad Scheduling)?

  3. Rating: +1

    How can I increase the performance of my AdWords campaigns?

  4. Is paid search right for my business?

  5. Keeping an eye on Editorial Status.

  6. Some insight on Google AdWords Mobile Advertising.

  7. Why Holiday Headlines and Copy do not always work.

  8. How long does it take for a new Image Ad to appear on a site targeted campaign?

  9. I see a lot of impressions in my AdWords account and would like to know if they have an additional cost?

  10. Rating: -5

    What drives the cost of a click for a particular keyword? Why can the cost of a click for a keyword fluctuate over time? Is it due to bids from others who want to use the same keyword?

  11. Rating: +1

    I live in a small town outside of my target market, but Google maps will not let me show my business in the larger market because my business is based on my home address. Is there a way to work around this?

  12. I am wondering about the report from Google Analytics that shows a pie break-down of where clikcs are coming from: Does the google segment include clicks from organic and sponsored links, or is it just the sponsored ads. Is there a way to separate it so see which are coming from the ad campaign and which are not?

  13. Rating: -1

    I just started my AdWords account. Is there an exact date when I get billed? When should I expect for Google to take money out of my bank account?

  14. Rating: -1

    I received an error that says that my URL is already in use by someone else. I have a store through eBay, is this the problem? Also, when I tried to update my keyword list I could not find it. Do I have to create ad groups to make a keyword list? Do they cost in addition to the base campaign or do I designate part of the total?

  15. My target area is in Fort Mill, SC, but I want to reach people moving here. I should use United States as my area preference instead of the targeting the local area, right?

  16. What drives the cost of a click for a particular keyword? Why can the cost of a click for a keyword fluctuate over time? Is it due to bids from others who want to use the same keyword?

  17. Rating: +1

    If I have a three-word keyword phrase such as - wireless video surveillance - do all of these words have to be in the search in order for me to generate an impression?

  18. Rating: +1

    I have just received notification that payment has been received for my ad. However, when going into Google AdWords, it says that campaign number one is suspended. I also can not find my ad.

  19. I am setup in the Starter Edition of Adwords. In defining my local area, I have chosen Virginia, but would like to choose North Carolina as well. When I add NC, VA is deleted. How do I define both Virginia and North Carolina?

  20. When choosing keywords, I am not sure if I should include plural, positional, various forms of a keyword. Example: gift man, man gift, gift men, gifts men, gift for man, gift for men.. Should I include all of these or is Adwords keyword savvy, recognizing the intent of the keywords?

  21. I've added my client to the AdWords Client Center, why can't I view their Google Analytics?

  22. Rating: +1

    If my ad appears on the third page of a search result, does it count as an impression if a user does not go to the third page of search results?

  23. Our bounce rates for Adwords on our site are very high. Are there any tips you have to help us?

  24. How much would I be charged if I select five phrases of keywords? My add is supposed to be displayed whenever any of these keyword phrases are found in content network or search network of Google. Am I charged as a whole sum of the five different price figures or the average of all the five (12/19/2008)?

  25. Is it bad practice to have 3 keywords that are broad match, phrase match and exact match? Or should it just be one (2/3/2009)?