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There’s a lot you can do with e-commerce tracking even if you’re a non-commerce site. You can use the e-commerce reporting to…[Read the whole post >>]

Top Five Reasons Why Your Boss Should Let You Attend Online Marketing Boot Camp

5. With Google Analytics, you will be able to accurately track and measure the effectiveness of ALL of your marketing efforts

4. According to an industry survey by the Web Analytics Association: In 2008, more than 70% of businesses plan to increase spending on web analytics
training and consulting. This means that right now your competitors are probably working on improving their understanding of web analytics. Source: The Web Analytics Association

3. Learning how to craft an effective company blog and social networking strategy is extremely beneficial. This knowledge allows you to quickly and cost-effectively distribute information and promotions, increase organic search placement, stimulate sales conversions and gain valuable customer feedback.

2. In a report from eMarketer Senior Analyst Jeff Grau comments on the current recession: “Store sales will be hit harder than internet sales because affluent shoppers, who form the core of online buyers, tend to ride out economic downturns better than lower-and middle-income consumers” Source: eMarketer

1. Our attendee feedback speaks for itself! Rolf Danielson of Danielson Editions said: “The instructors were not only completely knowledgeable about the subject matter, but also taught the courses with an enthusiasm that can only come from their conviction that the material taught was indispensable for today’s businesses. Champlain College provided an atmosphere conducive for gaining this important knowledge.” Click here to read more testimonials from Boot Camp Attendees >>

Visit OMBootCamp.com and Register Today >>

We’re in the process of expanding and re-launching the AnalyticsExperts site and we want your feedback! Please visit our feedback form and tell us what you think of the current site, as well as what you’d like to see in the new AnalyticsExperts site!

Next up for Epik training events is Online Marketing Boot Camp in Burlington, VT from June 17-20 at Champlain College. We assembled the industry’s heavy hitters for this event including Avinash Kaushik, Kristoffer Ewold, Dan Schutzsmith and Epik’s own Justin Cutroni and Dave Winslow, just to name a few!

In this being our third Online Marketing Boot Camp, Epik ties in each daily session to maximize your online marketing potential. Day one starts with online marketing strategies, setting the stage for three knowledge-packed days of classroom and workshop sessions for analytics, advertising and testing with Google Analytics, AdWords and Website Optimizer.

Learn More at the Online Marketing Boot Camp Homepage >>

Since 2006, AdWords has been offering Seminars for Success in cities across the country to very positive reviews. Delivered by industry professionals hand-picked by Google, the seminars are one day courses offered solely to help advertisers get the most out of AdWords.

Now, as recently announced on the Inside AdWords blog, we’re joining AdWords in offering Google Analytics Seminars for Success. Similar to the AdWords seminars, these are led by the most knowledgeable professionals from our very own Google Analytics Authorized Consultant program, with…(Read More)

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.

Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the e-commerce data in your web analytics application makes it easier to perform analysis. Do you need to set up e-commerce tracking? No, but it sure helps. :)

Head to AnalyticsTalk to read the full post!

Google knows of these issues and will be pushing a solution soon. I’m not sure when, but soon. In the meantime, here is a copy of the new code that you should use on your site.

Go to Analytics Talk to get the new code!

But what if you want more flexibility? What if you want to track one group of sub domains in one profile and a different group of sub domains in another profile? Or what if you want to create new profiles for a different groups of sub domains in the future?

I like to use an approach that let’s you decide how you want to group sub domain traffic. This setup will give you the most flexibility now and in the future.

Go to Analytics Talk to find out the benefits of Justin’s approach!