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 Google is releasing a significant update to Google Analytics - the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up.
New features include:
- Motion Charts (a data visualization tool)
- Advanced Segmentation
- Custom Reporting
- AdSense Integration
- A data API
- A new administrative interface
These new features cover 90% of the requests we get from all users, both big and small. In my opinion this release is game changer, especially for the enterprise market. However, not all of these features are public. The API and AdSense reports (I believe) are in private beta meaning your account must be authorized to use them. All other features are public! Woo Hoo!
Watch or read Justin Cutroni's entire post on the "New" Google Analytics here >>
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 In December Justin Cutroni will be in Montreal for two days leading this educational event. Learn the basics or expand your knowledge of Google Analytics at this acclaimed training series. Our in-person Google Analytics training covers everything from basic setup to advanced visitor segmentation to keyword optimization. All of the content will be updated to address all of the reporting and technical changes to Google Analtyics following the announcment of the new feature set.
Day 1: Analytics Overview
- Introduction to Web Analytics
- Website testing with the Google Website Optimizer
- Google Analytics Reporting Features
- Sharing GA Data
- Custom Dashboards
- Understanding Site Visitors
- Tracking online marketing campaigns
- Evaluating site content and user navigation
- Understanding Goals and Conversion Funnels
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Day 2: Technical Implementation
- Powering your business with Google Analytics
- GA architecture overview
- Learning about Regular Expressions
- Improving your data with filters
- Setting up Goals and Funnels
- Implementing E-Commerce Tracking
- Configuring Custom Segementation
- Introduction to Event Tracking
- Tracking websites with multiple domains/subdomains
- Code customization
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Reserve your seat for S4S Montreal Today >>
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Newsletter Campaign Scan
Campaign tracking is an important best practice to follow when launching marketing campaigns. Any time you send out a newsletter to your customers, fans, etc., you should tag all the links in that mailer with Google Analytics campaign tracking variables so they will show up in your "Traffic Sources" report.
Each link must be tagged with three query string parameters: utm_source, utm_medium, and utm_campaign. There are also two optional parameters: utm_term and utm_content. Newsletter Campaign Scan scans your newsletter to determine which links are correctly tagged with the three required parameter and which links need to be fixed.
Bookmark Newsletter Campaign Scan Today >>
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 The AnalyticsView team is happy to announce that several features are out of development and are live. They are weekly and monthly report scheduling, a traffic sources report, and further development of white-labeling features.
Software Manager Peter Brown is particularly excited about the white-labeling features, saying "Agencies now have the ability to apply white labeling at additional levels of the application, further streamlining the report creation process."
Try AnalyticsView for free today >>
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 Question: What's the user agent (how web browsers identify themselves) I can expect to see when SiteScan scans my site?
Answer: The user agent for SiteScan is simply "SiteScan".
SiteScan has scanned more than 40 million pages for proper installation of Google Analytics Tracking Code!
Scan (or rescan) your website now >>
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 We're proud to present GA Notes, a Firefox extension that lets you add business data to a Google Analytics profile. Once installed, the notes appear in a concealable table at the top of every report. Justin Cutroni and his team have been working hard these past couple of weeks on this exciting new tool. Read the full post and learn how it will make the life of marketers, analysts and anyone else involved with your Google Analtics account easier.
Get GA Notes on Analytics Talk >>
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