In response to the many requests from individuals wanting to participate, but not able to attend our onsite Online Marketing Boot Camp or Seminars for Success events, Epik presents a special web-based Google Analytics Training on Wednesday, July 30th at 1:00 PM EDT. A fantastic introduction for beginners or knowledge-booster for light users, Google […]

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One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can be used many different ways.
There’s a […]

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Top Five Reasons Why Your Boss Should Let You Attend Online Marketing Boot Camp

5. With Google Analytics, you will be able to accurately track and measure the effectiveness of ALL of your marketing efforts
4. According to an industry survey by the Web Analytics Association: In 2008, more than 70% of businesses plan to increase […]

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Thanks to all that attended the inaugural Google Analytics Seminars For Success in San Francisco last month. It was a home run! Many of you who originally signed up for only the first day ended up joining us for day two! We are extremely pleased that we were able to give you a well-rounded presentation […]

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From the Google Analytics Official Blog:
Introducing Google Analytics Seminars for Success
Since 2006, AdWords has been offering Seminars for Success in cities across the country to very positive reviews. Delivered by industry professionals hand-picked by Google, the seminars are one day courses offered solely to help advertisers get the most out of AdWords.
Now, as recently announced […]

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Google Analytics E-Commerce Tracking Pt. 1: How It Works
This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.
Sure, it’s great to measure things like conversion rate, but revenue is much more […]

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I’ve gotten a lot of comments over the weekend about using the new ga.js code with ASP sites. It turns out that the code does not work with nested SP script tags. Also, the new tracking code that GA spits out is not XHTML compliant. These are unrelated issues that are causing a number […]

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Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles.
But what if you want more flexibility? What if […]

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On November 12-16 we’ll be holding our second Online Marketing BootCamp. This 5 day event is a series of talks and training sessions about online marketing and how to power your online marketing with Google tools. We have sessions ranging from the State of Online Advertising to Advanced Google Analytics Configurations. Can you guess what […]

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Today [10/16] Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is taking signups for the new features and […]

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