One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can be used many different ways.
There’s a […]

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Thanks to all that attended the inaugural Google Analytics Seminars For Success in San Francisco last month. It was a home run! Many of you who originally signed up for only the first day ended up joining us for day two! We are extremely pleased that we were able to give you a well-rounded presentation […]

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From the Google Analytics Official Blog:
Introducing Google Analytics Seminars for Success
Since 2006, AdWords has been offering Seminars for Success in cities across the country to very positive reviews. Delivered by industry professionals hand-picked by Google, the seminars are one day courses offered solely to help advertisers get the most out of AdWords.
Now, as recently announced […]

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Google Analytics E-Commerce Tracking Pt. 1: How It Works
This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.
Sure, it’s great to measure things like conversion rate, but revenue is much more […]

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