New Version of Google Analytics
Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up.
This new release includes:
* Motion Charts (a data visualization tool)
* Advanced Segmentation
* [...]

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One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can be used many different ways.
There’s a [...]

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Google Analytics E-Commerce Tracking Pt. 1: How It Works
This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.
Sure, it’s great to measure things like conversion rate, but revenue is much more [...]

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I’ve gotten a lot of comments over the weekend about using the new ga.js code with ASP sites. It turns out that the code does not work with nested SP script tags. Also, the new tracking code that GA spits out is not XHTML compliant. These are unrelated issues that are causing a number [...]

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Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles.
But what if you want more flexibility? What if [...]

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On November 12-16 we’ll be holding our second Online Marketing BootCamp. This 5 day event is a series of talks and training sessions about online marketing and how to power your online marketing with Google tools. We have sessions ranging from the State of Online Advertising to Advanced Google Analytics Configurations. Can you guess what [...]

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Today [10/16] Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is taking signups for the new features and [...]

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Learning about Google Analytics just got easier with the recent release of Justin Cutroni’s new e-book, Google Analytics Shortcut published by O’Reilly Media. The downloadable e-book is separated into sections and offers advice for users of all skill levels, starting with “Getting Setup Correct,” and moving on to more advanced tips and advice on avoiding [...]

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Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I’ve worked with a number of clients with this business model and have noticed that many make a consistent mistake when setting up their analytics package: they [...]

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