“Enterprise” Google Analytics

Is Google Analytics an “enterprise” class analytics solution? That’s debatable, and in fact, it has already been debated.

In my opinion, it depends. It depends on your analytics needs.

We’ve worked with plenty of “enterprise” class organizations that were new to web analytics. They had very simple needs and GA met most of them easily. We’ve also told companies that GA is not right for them because it did not fit their core needs.

Your organization may be different. You may need a tool that integrates with ODBC data sources, something that GA doesn’t do very well. If that’s the case then you might need to go with a different tool. But again, it all depends.

But the point of this post is not to debate GA’s “enterpise-y-ness”, but to address some of the common issues that we usually see during an enterprise installation.

Read the full post at AnalyticsTalk >>