Google Analytics E-Commerce Tracking Pt. 1: How It Works

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.

Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the e-commerce data in your web analytics application makes it easier to perform analysis. Do you need to set up e-commerce tracking? No, but it sure helps. :)

Head to AnalyticsTalk to read the full post!