Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles.

But what if you want more flexibility? What if you want to track one group of sub domains in one profile and a different group of sub domains in another profile? Or what if you want to create new profiles for a different groups of sub domains in the future?

I like to use an approach that let’s you decide how you want to group sub domain traffic. This setup will give you the most flexibility now and in the future.

Go to Analytics Talk to find out the benefits of Justin’s approach!