Google Analytics Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website.

Setting up goals is one of the most important steps when configuring Google Analytics. Without goals, there is no easy way to measure conversions. If you’re unfamiliar with conversion, or the related metric conversion rate, please take a moment to read about why both of these metrics matter. In general, counting the number of conversions and tracking the conversions rate is a good way to measure the success of your website.

During this post I’m only going to cover how goals work and how to set them up. I’ll discuss how to use goals in my next post. Read full post at Analytics Talk Blog!